This has been a week of good news for the UK, and all of us ‘getting back to work and play’, with the Prime Minister’s, and other government minister’s, statements on the proposed roadmap for lifting lockdown restrictions. I explore below what this might mean for all of us over…


THOUGHT LEADERSHIP

Getting Britain back to work

Over the last three months, my team and I have been working tirelessly on Project Screen by Circle to help Britain get back work in the midst of COVID-19. On Wednesday 17th June, we all took a well-deserved break to watch the Premier League resume play.

We did it. We…


I believe there is a huge opportunity for UK companies in Africa

I founded Prenetics-owned DNAfit with an ambitious mission: to use genetic science and technology to help millions of people live longer, healthier and happier lives. …


Launching the world’s most comprehensive DNA test at the Science Museum, London

On Tuesday 3rd December, we were delighted to launch CircleDNA, a breakthrough which we are excited to be able to bring to the consumer genetic testing market.

Our Circle launch event was hosted appropriately in the Science Museum’s “Who am I?” room, which educates thousands about our genes: where…


Harnessing individual insights from a genetic test can improve your health and fitness, enhancing your performance for optimal results.

Being at the peak of your performance has psychological and physical benefits that can boost your days on a personal and professional level. If you enjoy working out, but are not…


As a proudly South African cricket supporter, the performance of the Proteas at the 2019 Cricket World Cup in England disappointed me. …


As a member of the Guild of Entrepreneurs’ Outreach Committee, I recently attended an Education event at Christ’s Hospital school.

A key area of focus for the Guild is for its members to give money and time for charitable works that support the development of entrepreneurs and help to bring…


Prenetics owned DNAfit was delighted to be involved in YFood Tech Week London — the world’s largest week-long showcase and collaboration of the companies and associated trends that are transforming the food ecosystem using technology lead solutions.


On Monday 20th May, we welcomed the queen’s official representative for the region, Deputy Lieutenant Sir Ian Johnston, to our office to present our double win. This was an exceptionally proud moment for all of us and a milestone achievement for the company. …


The UK’s National Health Service (NHS) recently announced that individuals could pay to unlock their genome as part of a push towards personalised, preventative health care. Here’s why that’s great news for UK residents and global personalised health acceleration.

The need for personalised, preventative healthcare has never been greater. While…

Avi Lasarow

CEO of Prenetics EMEA & Honorary Consul for South Africa in UK. Interested in innovation, genetics, biotech, fitness and nutrition.

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